KBCS is a local public broadcast radio station located on the Bellevue College campus. They have an avid following of folks who love their eclectic mix of music and talk.
We started the branding process with an in-depth analysis of KBCS and its listeners. At the time, the station was facing a unique marketing challenge–many people knew their call letters, but not their radio frequency. The new brand was designed to be a reflection of their programming: a diverse blend of musical styles, talk radio topics, and ideas. And most importantly, every iteration was emblazoned with “91.3 FM,” so there would be no question as to where to find KBCS on the radio dial. Since our initial branding work with KBCS, we’ve created their campaign and event marketing material, promotional graphics and messaging, and much more!
