Located in Renton, Washington, the 19-acre Triton Towers campus includes three seven-story steel and concrete commercial buildings owned and managed by HAL Real Estate Services. A previous client, HAL was not afraid to call upon Bullseye Creative when the buildings were in need of a new website and rebranding.
Originally named Renton 1, 2, and 3, the buildings housed a university, Boeing offices, and other corporate tenants. The buildings are some of the tallest in the area—local landmarks that anchor that final S-curve on I-405. The goal of the rebrand was to devise a name that would convey strength and compliment the property’s position at the end of Lake Washington.
The buildings became Triton Towers, a name with—appropriately enough—three meanings: Triton shares its name with the God of the sea, a nod to the property’s proximity to the lake, and “Tri” represents the trio of buildings. The “ton” subtly references “Renton.” In addition to the brand name and logo identity, Bullseye created stationary, marketing print collateral, and designed and developed their website.
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